Lincoln Taps New Vimeo Creative Service

Video platform looks to lure brands with talent

Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break. That reality seems to play no small part in Vimeo's new service, dubbed Brand Creative Fund, which connects marketers with filmmakers and videographers for digital video campaigns.

Lincoln Motor Company is the service's launch partner, running a video series today through May 21. The Detroit brand—which has showed an inclination for digital experimentation lately—selected four filmmakers from numerous other candidates on Vimeo's platform.

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