Lil Wayne, Lady Gaga, One Direction and more in this week’s top PTAT gainers among musician/band pages

Lil Wayne leads this week’s list of top gainers in the People Talking About This metric on Facebook, among musician/band pages. The New Orleans rapper saw more than 550,000 additional engagements this week, boasting over a million in total People Talking About This.

The top 10 pages gaining PTAT saw increases between 550,000 and 216,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Weekly Growth 
1    Lil Wayne 1,026,457 +558,068
2    Lady Gaga 870,683 +438,242
3    One Direction 1,563,100 +436,863
4    Wiz Khalifa 550,559 +352,485
5    Alicia Keys 782,874 +351,960
6    Queen 607,734 +328,958
7    Pink Floyd 469,200 +298,641
8    Banda Garota Safada oficial 1,963,011 +284,858
9    P!nk 416,217 +257,446
10    ♥ Jill Scott ♥ 233,883 +216,601

 

With more than 40 million Likes, Lil Wayne is the 10th most liked musician page on Facebook. Fellow rapper Eminem is No. 1 with over 60 million likes, but has actually seen his PTAT fall, seeing 79,499 fewer engagements in the last seven days. Looking at Eminem’s page, there has not been an update since Aug. 31. However, in the last week, Wayne has published seven posts each receiving significant engagement. One of these received over 300,000 Likes and another received over 12,000 comments.

It is interesting to see the strategy Wayne’s publicists have taken in managing his Facebook page. It seems the page managers simply attach a photo to his tweets and make them Facebook posts. Wayne’s team likely chooses to filter out some of his more nonsensical tweets using Facebook as more of a promotional tool rather than a personal space for the artist to connect with fans.

Although boasting over 60 million likes, Eminem’s page is not utilizing his fan base on Facebook. By taking a look at the graph below, you can see the steady drop off in PTAT over the past few weeks, even though the number of new Likes per day has remained consistent.