How A Company Gained Younger Customers Through Facebook Marketing
Probiotic yogurt products that are aimed at digestive health aren't always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.
Probiotic yogurt products that are aimed at digestive health aren’t always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.
Smolyansky said that traditionally, the company’s demographics skewed toward an older crowd. Lifeway was started in 1986 by Smolyansky’s parents, who were Russian immigrants seeking the American dream.
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