Life Takes...That?

This writer was a big, big fan of the layout for the new print campaign for Visa’s shiny new “Life Takes Visa” tag. The copy was simple, crisp, bold, the photos used were gorgeous and told 95.7% of the entire story, and what’s more, everything we’d seen was funny and cute in every good way possible. Seeing the new billboard on the drive home from the studio every night always brought a smile. But now there’s conflict and it’s really confusing, so maybe someone out there can help.