LG Built a Dishwasher-Themed Inflatable Water Park in the Center of New York City

Right next to Central Park

LG is trying to make washing the dishes a little more fun with an inflatable water park in Manhattan.

The South Korean electronics manufacturer is harnessing the heat of summer this weekend by transforming a block on New York’s Upper East Side into a water attraction inspired by its new LG QuadWash dishwasher. The 6,750-square-foot pop-up park—roughly the size of two and a half tennis courts—is a maze of dishes, complete with cups, plates and giant spoon slide.

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