Levi’s Uses Events Marketing for Sales Promotions [Updated]
Levi’s has begun to use some interesting event marketing on Facebook to promote sales on its web site, as well as its stores via its Facebook Page and profile advertisements.
As we’ve noted previously, Levi’s has been particularly active on Facebook, working with the company to premiere the social plugins on its web site and using the Facebook to promote its presence at the South by Southwest music festival in Austin earlier this year.
The profile advertisements ask users to RSVP to a sale, for example a recent ad read: “RSVP ‘Yes’ for 30% off at Levi’s Castro Store this Thursday (7/15) – Sunday (7/18) only! Plenty of street parking.”
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