Let's Talk More About Paid Content!
The paid content conversation rages on. One suspects that at some point before the end of this year the financial situation of newspapers may be so dire that readers will be faced with the choice of paying for content or relying on TMZ.com for their news. Until that fateful days arrives here’s the where the conversation currently stands:
- Jack Shafer says the key is to figure out what customers will pay for: “Not all successful paid sites are alike, but they all share at least one of these attributes: 1) They are so amazing as to be irreplaceable.
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