Lessons in Video Narrative by Lego
"The LEGO Story" was shared 27,185 times in seven days.
Over time many videos will generate high numbers of views, but that doesn’t necessarily mean they’re viral. Viral success is measured by the speed in which a video accumulates views. A video that has garnered 200k views over time is not the same as a video that’s been viewed 50,000 in one day.
Lego commemorated its 80th birthday with a 17-minute animated film that traces its origins back to a carpenter in 1930s Denmark. Created by Lani Pixels, “The LEGO® Story” was shared 27,185 times in seven days.
When brain-storming ideas for video, try to find one story that resonates with your audience and will make them want to share it, as Lego did in its compelling narrative.
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