Lessons Learned from CES 2015: Q&A with Ed Zitron
Yesterday we reviewed some tech blogs’ reviews of CES 2015 along with the Fortune survey finding that attendees really just wanted longer-lasting batteries.
But what about PR’s perspective on the event?
In case you missed it, Ed Zitron — Inc. columnist, PR firm founder, ADHD spokesperson — earned a bit of attention on the monster we call “media Twitter” before the event by discouraging PR from mass-emailing press lists. Around the same time, Alan Henry of Gawker’s Lifehacker offered us some tips for getting more strategic with event invites.
Now
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