Lessons Learned from 60 Minutes' Interview with Zuckerberg: Brandee Barker is a Genius and Zuck Wears Nice Moccasins
To say that the Lesley Stahl‘s profile of Mark Zuckerberg tonight on 60 Minutes was “groundbreaking” would be a great exaggeration. Hell, to me, the most groundbreaking discovery of the entire interview was the fact that Zuckerberg owns a nice pair of leather driving moccasins. Sure, she asked some tough questions about Beacon, IPO and leadership worries, but the entire discussion was controlled and filtered by his PR machine, notably Brandee Barker, Head of Corporate Communications.
She did an AMAZING job of prepping Zuckerberg for what to say and what not to say.
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