LEGO Group Launches LEGO Life Social Network for Kids

The app allows children under the age of 13 to browse LEGO-themed content

The LEGO Group launched LEGO Life, a mobile social network for children under the age of 13. Available on iOS and Android, the LEGO Life application allows children to share their LEGO creations with others.

With the LEGO Life app, each user can create their own LEGO mini-figure avatar and select a user name using the app’s random name generator. From there, they can browse LEGO-themed content, like pictures, videos and quizzes, in a personalized news feed.

Specifically, users can follow topics based on things like certain animals, individual LEGO themes and more, and their news feed will contain content related to their selections.

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