Lego is looking to do some building of its own, hoping to boost awareness of its recently release Lego Dots product line with a Snapchat augmented reality lens.
The lens enables Snapchatters to select from a variety of Lego Dots styles to decorate frames around their faces.
Lego is also running video ads on Snapchat, including six-second non-skip commercials, which incorporate the ability for users to swipe up and access the lens.
Snap Inc.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in