Lee Survey Says Combined Readership on the Rise

Lee Enterprises saw an 18.5% increase in combined print and online readership in 2008 — specifically among young adults, a new study found.

Lee commissioned Wilkerson & Associates to conduct a readership survey for properties in its 10 largest markets from 2007 to 2008.

For all adults, the combined reach of the group’s print and online products grew from 66% in 2007 to 71% in 2008.

The reach of print newspapers among adults grew 6.5% in 2008. Lee’s online sites reached 16% of adults in 2008 compared with 13% in 2007. Those adults who only read the newspaper