LeBron Helps Samsung Videos Score in Another ‘Galaxy’

Brand is No. 1 on the charts again

Headshot of Christopher Heine

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand chart, leveraging its ongoing partnership with NBA star LeBron James.

The latest video builds on the company's Olympics momentum and then some. It roughly doubled the views (5.28 million) Samsung Galaxy received with its Sochi Games spot.

Meanwhile, Walmart (4.9 million), Fiat (2.2 million) and GoPro (1.6 million) killed it, while Procter & Gamble's Olympics campaign continues to pay dividends.

Check out the full VideoWatch/VidIQ ratings here:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

@Chris_Heine Christopher Heine is a New York-based editor and writer.