LeapFrog, TBWA Split Leaves Unanswered Questions
LeapFrog’s split with TBWA\Chiat\Day leaves unanswered the question of what the computer game manufacturer will do with its creative account.
The Playa del Rey, Calif office of Omnicom Group’s TBWA\C\D had handled the business since 2006.
The shop’s work featured a “Spokesfrog,” which essentially was a man dressed in a frog costume.
Before TBWA\C\D, independent shop Ackerman McQueen had been LeapFrog’s lead creative agency. On its Web site, Ackerman McQueen still lists LeapFrog as a client. Whether the business returns there, however, remains to be seen.
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