More New Features for Facebook Lead Ads, Including Video

Facebook announced more updates to its lead ads option Wednesday, including the addition of video.

Facebook announced more updates to its lead ads option Wednesday, including the addition of video.

The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers or information.

Facebook detailed the new features for lead ads in a Facebook for Business post:

  • Save time with duplicate forms: In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.
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