Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns.
One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results.
Below is a quick list of some possible coupon campaigns:
- Customer loyalty
- Exclusive social fans
- Following/liking/sharing on Facebook
- Weekly/monthly coupons
Facebook is a great social platform to use in coupon campaign advertising because of its ability to reach all types of potential customers and its ease of use.
Nevertheless, just because Facebook coupon campaigns are easy to implement and have great marketing potential, it doesn’t mean that anyone can launch or execute a new coupon campaign without considering the following:
Decide your goal for the ads
To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals:
- Greater insight into your fans’ likes
- Higher brand awareness
- Immediate sales
- More engaged and loyal fans
- More traffic to your e-commerce store
- New emails and leads
- New product/event awareness
- Product development crowdsourcing
- User-generated content
Make sure you have a compelling offer
Ensure that you are offering something your potential buyers want at a price they will find too good to overlook. For instance, Kohl’s 30 percent off your order is a mouth-watering offer you can’t turn down due to its nature and the bargains consumers stand to gain.
Engaging and creative promotions
According to Digital Strategy Consulting:
Facebook promotions that perform the best are from brands that are getting increasingly more ambitious and sophisticated when coming up with new and creative ways to engage consumers across social media platforms and influencing their path to purchase through the use of coupons and vouchers.
In order to have your campaign stand out and be engaging, try to be creative in how you present and promote it. For instance, a great coupon campaign should have a creative and attractive imagery to go with it. Colors should pop and text should be placed at the appropriate angle for ease of viewing.
Schedule a series of posts
Throughout the duration of your campaign, you need to keep reminding your followers about the limited time frame on the availability and bargain of the coupon. Images and text updates should be created and scheduled for publication on the Facebook page, which will constantly remind your audience of your offer and how to use it.
Each image and text update should have elements of urgency forcing your customers to act immediately or lose the coupon offer.
Create a landing page
Depending on the goal of your campaign, your Facebook audience can be redirected to a landing page to redeem the coupon code or allow them to save it in their bookmarks tab in the Facebook application for use later on.
The landing page should be optimized for smartphones, and its design should be simplified, as research indicates that about 40 percent of internet users expect websites to load in two seconds or less, and they are inclined to abandon sites that don’t load within three seconds. A one-second delay in page load can possibly result in a 7 percent reduction in conversions.
Your pop-ups should be stripped to the basics, requiring only the information you need for lead generation.
Run A/B tests that are statistically significant
Before running a full campaign, ensure that you run a split test long enough to ascertain what strategy actually works for your brand. It’s never beneficial to be in a hurry. Take the time to study different campaign strategy to find out which one works best for you.
When testing a campaign strategy, you should consider a minimum of 1,000 impressions or unique experiences before concluding whether it is effective or not.
Time frame and frequency
Before launching your campaign, you have to decide on the duration and frequency of the offer. According to Technomic, a “limited-time offer can boost brand excitement and drive sales—or they can fall flat.”
In order to attain the best outcome from your campaign, creating a time limit is essential. People will be more apt to jump on your offer if they feel they will miss out on it if they don’t act quickly.
Discounted prices or lower prices for products and services will attract more demand, according to the laws of supply and demand .
However; people will not act or forget to act on your offer if they feel they have adequate time to do so. An offer longer than a month’s duration has the propensity to reduce immediate interest and motivation in a campaign.
Before running a Facebook coupon campaign, make sure that you will be able to accurately track your entire campaign all the way to the point where the coupons are redeemed. This level of transparency is essential for controlling your campaign, as well as appraising its performance, according to Digital Strategy Consulting.
Decide on your campaign budget
Finally, before launching your coupon campaign, determine your budget for your campaign. You need to ascertain how much you can spend to make your coupon campaign profitable.
For the simple reason that coupon campaign marketing has an effect on basically every area of your business, your marketing budget is vital to your business success. Marketing is much more than just promotion and advertising, and if you want your business to stay competitive and maximize profits, your budget must encompass several other areas of your business, such as planning, distribution and pricing your product or service.
Laurynas Skupas is the co-founder and CEO of coupon and discount website ChameleonJohn.