Laura Frerer-Schmidt’s Wellness-Centric Office

Women's Health vp, publisher Laura Frerer-Schmidt keeps a homey New York office that evokes clean, healthy living. It's only natural for an executive at Rodale, whose stable of magazine titles also includes Men's Health, Prevention and the new Organic Life (formerly Organic Gardening), which debuts April 14. A close look at Frerer-Schmidt's work space reveals that she is, among other things, always ready for a quick workout, and poring over the latest issue of Women's Health. Most notably, one finds reminders that she is a wife and mother—personal photos, drawings and notes are displayed all over, providing daily inspiration and a constant connection to family. Pointing to three messages from her husband behind her phone, Frerer-Schmidt explained: "The first is a quote from Ralph Waldo Emerson about enthusiasm, the second is a quote from Carl Sagan about imagination, and the third is from Brian on our fourth anniversary: 'Four years, three apartments, two kids, one love.'"


Book Report

“How the puzzle of the magazine all fits together is a complicated—and fun—process,” she said, “and it takes lots of different points of view to make it great.” 


Work It

Frerer-Schmidt keeps shoes on hand for impromptu client workouts.



A New York Post story “tells the tale of my family’s renovation of a floor of a cardboard box factory in Brooklyn.”


Corporate Sweat

"I started a ‘Workout Wednesday’ program for staff where we have trainers come in to the space and lead workouts," Frerer-Schmidt said. "We also test our fitness DVD series, such as the latest—The Next Fitness Star Body Burn Series with Emily Schromm.”


Desk With a View

“Those are my two children and my husband,” she said of the photos above her desk. “We were in the Hamptons in those photos. We are just finishing building our summer home in Montauk this May.”

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