LAT ♥ Weinsteins; Weinsteins ♥ LAT
Variety‘s Jonathan Bing looks at the free full-page ad the LAT gave The Weinstein Company last week as a house-warming gift– the kind of ad space that usually costs around $50,000.
As promotional freebies go, this one had enormous upside for the Weinstein Co., serving as an advance ad for next month’s American Film Market, where the Weinsteins are expected to hawk foreign rights to a number of projects. It also helped enhance the company’s profile at a pivotal moment, as it negotiates the last of its deals with financial partners.
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