Don’t be too hard on the last minute shoppers in your life. In fact, you should probably encourage their procrastination: New data suggest last minute shoppers just might end up giving the most expensive gifts.
Anticipating the holiday shopping mania, consumer Internet company Meebo mined its data and ran a study of more than 2,000 shoppers (using its Mindset Media technology) to look at how personality traits could determine consumer preferences.
They found that beyond being “irresponsible,” “spontaneous,” and “fanciful," last minute shoppers were 45 percent more likely than regular shoppers to purchase luxury brands and 27 percent more likely to plan to spend more on holiday shopping this year than last year.
Early bird shoppers, on the other hand, are “super responsible,” “risk averse” and more likely to “think of others."
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