Last But Not Least: Dan Cooper Defends "Z"

Earlier this week, we chatted a bit about single-letter logos (“Give Me an ‘A’! That’s It, Just an ‘A’!“), pointing to Garech Stone‘s piece in the new issue of Eye that notes how certain letters (e.g., A, M, and T) are more popular than others and lend themselves better to modification, while “‘J’ and ‘Z’ seem difficult to resolve.” Art director, Fox News Channel co-creator, and all-around media guru Dan Cooper, however, is sticking up for the 26th letter, often typecast as the sleepiest.