While there are arguably more cost-effective social media advertising platforms than Facebook, few feature such powerful audience segmenting opportunities. Unfortunately, a lot of brands squander the opportunity to generate a return by making common yet avoidable mistakes.
Before unpacking some common Facebook advertising mistakes that big brands make far too frequently, let’s discuss a point that, while cliché, is important: the idea that practice makes perfect. Specifically, it’s wise to understand that practice can help you overcome many mistakes that are otherwise enough to derail even the savviest of strategies.
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