Large Retailer Target Launches Branded Charity Application on its Facebook Page

While we recently examined early examples of retailers implementing Facebook Connect, leaders in the retail industry have also been experimenting with how best to utilize the Facebook Platform by building profile pages and accompanying applications. As a result, many marketers in the industry should pay close attention to the recent efforts of one heavyweight: Target. The $64 billion superstore launched an application on its Facebook profile that allows users to vote on a list of charities to whom Target should donate money.

The application supports the “Bullseye Gives” campaign (named after Target’s logo), and it falls in line with the company’s philanthropic efforts.

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