Large Facebook Application Developers Now Outsourcing Their Facebook Ad Buys

Facebook’s largest advertiser is Zynga, the insanely popular social gaming developer behind uber hit: FarmVille. Other application developers have also followed suit and are using Facebook’s advertising platform as a way to drive new installs. Rather than building in house advertising solutions which integrate with Facebook’s API though, many application developers are now turning to third parties with custom ad management solutions.

For example ONE Media Manager announced today that Zoosk, the popular Facebook dating application, had become their first client.