Land Rover, Jaguar to Spend $1.6m on Mobile Ads in ’09

All those market research reports that forecast a happy future for mobile advertising may be on to something. AdAge.com is reporting that luxury carmakers Jaguar and Land Rover set their combined mobile ad budget for 2009 at $1.6 million. This accounts for some 10%-20% of their total ad spend for the year. The two are expected to split the $1.6 million evenly.

The figures come from AdMob, whose mobile ad network is the lucky recipient of all Jaguar and Land Rover mobile campaigns.

Jaguar and Land Rover have been advertising on mobile since 2007. Both have been part of AdMob’s iPhone-specific ad marketplace since its launch last summer.