<em>LA Times</em> to Spruce Up Its Insert Pubs*

The LA Times Magazine and Image are going to be getting new makeovers. Starting in January, both LA Times inserts ventures will be getting design "upgrades," according to a press release, as well as "increased online features reflecting enhanced fashion, beauty, shopping and style content." LA Times Magazine, which is now only distributed to select, (read wealthy) zip codes, will also be made more widely available. Here's hoping the new online fashion focus doesn't push some of the more broad, interesting content out of the book. Image has always been about fashion, but the LA Times Mag has been aspiring to much more in recent months. We've especially been digging Annie Jacobsen's series of "Back/Story" pieces--revealing odd, untold tales about the region's history. This month's "Road to Area 51," about the famous military black site, is a great read. Press release after the jump: LOS ANGELES – November 11, 2010 – In the world of fashion, reinvention is a constant and today the Los Angeles Times announces fresh new looks for its most style-conscious publications: Image and LA, Los Angeles Times Magazine. Beginning in January, each will unveil design upgrades and increased online features reflecting enhanced fashion, beauty, shopping and style content. And LA will be more widely available across Southern California via opt-in and stand-alone subscriptions. “The business of style and fashion in Southern California encompasses everything from the local scene where trends are born and the red carpet rules, to the runways of New York, Paris, London and Milan,” said The Times Chief Revenue Officer and Executive Vice President of Advertising & Marketing, John O’Loughlin. “The Times’ expanded coverage and new circulation models will deliver the editorial environments and audiences that retail and luxury advertisers want.” Image, dedicated to Southern California’s distinct perspective on fashion and style, will get a bright visual boost with a more photo-intensive layout and increased reporting on trends in the making, new products and sales. In addition, beginning January 2nd, Image content will be featured in the glossy pages of LA the first Sunday of each month, while remaining a Sunday Times stand-alone section for the month’s subsequent weeks. Image’s addictive “All The Rage” blog will have more frequent posts and include LA-related content, making latimes.com/image a one-stop shop for the au courant-obsessed. LA, which celebrates the gamut of Southern California’s vibrant and influential culture, will increase its fashion, style and luxury quotient with the added Image content. The elegant new print layout will also be reflected online with a refreshed latimesmagazine.com which will include timely news from “All The Rage.” In addition, a new LA-centric e-newsletter highlighting the magazine’s columns, feature stories and expanded digital content will debut in early 2011. “Image and LA complement each other beautifully and our new editorial vision will enhance what both offer while providing readers with more ways to get the style news they crave,” said Times Assistant Managing Editor, Features, Alice Short. “Image will continue to distinguish itself as an authority on fashion, and LA’s unique magazine coverage will soon reach even more readers.” *Correction: Image is its own Sunday section and not an insert mag.

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LA Times to Spruce Up Its Insert Pubs*

Matthew Fleischer

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