Eli Broad Still Wants to Buy the LA Times
It’s almost too good to be true. On the same day that Magic Johnson and his Guggenheim partners took official media ownership of the Dodgers in Chavez Ravine, the bankrupt paper a few miles down the 110 freeway has hinted at the possibility of its own three-comma savior group.
In an advance excerpt from an interview conducted to promote Eli Broad’s new book The Art of Being Unreasonable: Lessons in Unconventional Thinking, the billionaire philanthropist indicated he still has his eye on the LA Times:
Broad said in an interview that he would like to “partner with others … maybe foundations or wealthy families” to take control of the newspaper [out of bankruptcy].
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in