Red Bull Billionaire Broadens Reach of 'Almost Independent Magazine'
This past Sunday, subscribers to the LA Times and several other major metropolitan U.S. dailies got something new to go along with the coupon sheets, drugstore flyers, and pared down color comics: the first U.S. edition of Red Bulletin, a monthly mag from the makers of the energy drink.
These are suddenly tough times for Austrian guys with ambition, but via a sprawling and highly entertaining profile of billionaire Red Bull owner Dietrich Mateschitz (pictured), Business Week is helping set things back on an even keel.
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