LA Mom’s Mobile App Wins $10,000 ‘Social Good’ Prize

The next time you feel like complaining about the poor state of California schools, take a page instead from the business textbook of Tatania Mulry.

The LA mother of three boys channeled her frustrations about stage budget cuts into the creation and design of edRover, a mobile device app that streamlines the task of grassroots school fundraising. Basically, after a participating business signs up to the application, registered parents and supporters of a school can trigger a donation by visiting or shopping online. For her efforts, Mulry just beat out more than 75 other competitors for a $10,000 prize in the “Social Good” category of AT&T “Open Call – Apps for All.” Per the press release:

Each competitor made a presentation before a panel of judges during the International CTIA WIRELESS show in Orlando, FL. “I am ecstatic about this recognition and excited about the opportunity to bring edRover to AT&T’s customers,” said Mulry. “edRover aligns the parents’ goals to support schools with businesses’ objective to attract customers with schools’ missions to educate our nation’s children.”

The application is scheduled to be available as an iPhone app in the next few weeks. Mulry is by profession a mobile marketer. Good stuff.