L’Oréal Created This Training Program to Keep Its Marketers on the Cutting Edge

Teams with General Assembly for new 'GMAT for digital'

L'Oréal has designs on being a digital-marketing machine in the years to come.

The personal care products giant has been busy working with General Assembly—the boot camp for folks who want to hone tech chops—to build an assessment and educational program it's revealing this week. The testing and training program combines e-learning with in-person workshops concentrating on the intersection of technology and branding.  

Marie Gulin-Merle, chief marketing officer at L'Oréal USA, called the initiative a comprehensive "GMAT for digital," addressing modern practices for data, search engine optimization, mobile marketing, social media and content creation.

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