L.A. PR Firm Throws Launch Parties for MTV Show; Is Subject of First Episode

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In the reality show world, it looks like you can have your cake, eat it too, and get paid to bake it.

Hollywood fashion boutique firm American Rebel PR is throwing launch parties for MTV’s new show “Hired!” in Los Angeles tonight, and in New York city on Thursday night. The show features young people in their quest to land their first jobs. We’re guessing the kids will be hapless and hot.

The first of the 20 episodes in fact, features American Rebel. Founder Heather Detert’s story-within-a-story means she gets the publicity, the payment for throwing the launches, and access to other companies (potential clients) featured in the show (and attending the parties) including Steve Madden, Malibu Family Wine, Reveille Productions, and David Barton Gym.

PRNewser confirmed the facts with Detert upon receiving an invitation to the launch here in Manhattan.

MTV Hired debuts on May 6th.