Kutcher's Klout Creates Cred for Crunch

Named by Time Magazine as one of the world’s most influential people. A Klout score of overall online influence of 97 out of 100. Famecount’s most popular actor across the major social networks thanks to a combined Facebook and Twitter following of nearly nine million.
What is a savvy, social networking actor and producer to do to raise his profile even further? Endorse a snack food by electing himself, “The President of Pop Culture.”
More like Howard Stern declaring himself “King of all Media” than the media crowning Michael Jackson “King of Pop,” Ashton Kutcher will use his office to promote popchips, a family of lower-fat potato chip products.
According to the company, Kutcher was hooked after eating his first bag of popchips. “I reached out to the CEO and told him I had an interest in working with the business and making an investment in the company,” Kutcher explains. “But I had three conditions: I wanted to be President of Pop Culture, oversee the social media for the brand and have access to an endless supply of popchips for my family and friends.”
This was, apparently, an offer popchips could not refuse. Keith Belling, co-founder and CEO of popchips said, “Ashton has proven himself a leader within the new media field, so we are excited to let him loose with a bag of popchips and full access to our social media.”
Katalyst, a production company co-founded by Kutcher, is responsible for a number of movies and TV shows, as well as the promotion of brands such as Pepsi, Nestlé, and Kellogg by leveraging Kutcher’s celebrity status and media chops. Totally immersed in social networking, the logical URL for Katalyst resolves to its Facebook page.