KTLK Hires Former NBC4 Anchor David Cruz

In what looks like a direct response to the John and Ken controversy from last September, Clear Channel has hired former NBC4 anchor David Cruz to host a daily afternoon talk show on KTLK (1150-AM) from 3-6 p.m.

The David Cruz Show starts Monday and will air at the same time as John and Ken on KFI.

“This is a fresh new look at Southern California through the eyes of a well-known, veteran network television and radio journalist very familiar with the Latino community in the nation’s second-largest market,” Clear Channel Radio Los Angeles president Greg Ashlock said in a statement.

Cruz spent 12 years at NBC4 as a news anchor and reporter, winning both National and Regional Emmy Awards.

“We are delighted that Clear Channel is launching a new show – the David Cruz Show – that reflects its commitment to Los Angeles’ large, diverse and growing Latino community. This is precisely what broadcasters should be doing to meet the needs of the communities they serve,” said Ruben Jauregui, president and CEO of the Latino Institute for Corporate Inclusion (LICI).

The National Hispanic Media Coalition, who started the boycott against John and Ken, says the fight will continue against the KFI conservative duo, despite the hire of Cruz.

“NHMC is pleased to hear that a Latino has a new radio show in the Los Angeles market, but this by no means ends the campaign against John and Ken,” stated Alex Nogales, NHMC president & CEO.