KROQ’s Kevin & Bean Goes National Today

Picture 8.pngAmerica’s largest radio network Westwood One began national syndication of The Kevin & Bean Show this morning. From Michael Schneider at Franklin Avenue:

“Kevin & Bean” celebrates its 20th anniversary on KROQ next year, but up until now has only been syndicated to a few markets on the west coast, including Fresno and (just recently) Reno. The show’s hyper focus on Los Angeles (they make fun of local institutions like KNBC’s Paul Moyer and Doug Kriegel, for example, and even other KROQ personalities like Rodney Bingenheimer and Jed the Fish) and its reliance on in-jokes that reward loyal listeners might make the show an unusual candidate for nation-wide syndication.

But “Kevin & Bean” has been a dominant ratings success in L.A. for several years now, and its ability to attract big-name stars — remember, when audio of Christian Bale chewing out a crewmember hit the Internet, he called in to K&B to do damage control — could make it a national draw as well. The move also comes as radio groups trim even more talent across the country and continue to turn to more out-of-market syndicated fare to fill the airwaves.