Kred Boosts Its Own Influence Score with Salesforce Marketing Cloud Insights Partnership
Social influence scoring site Kred may be catching up to its largest competitor, Klout. Today, the company announced a new integration with Salesforce's Marketing Cloud Insights.
Social influence scoring site Kred may be catching up to its largest competitor, Klout. Today, the company announced a new integration with Salesforce‘s Marketing Cloud Insights.
Powered by Radian6 and Buddy Media –which Salesforce acquired in 2011 and 2012 , respectively–the Salesforce Marketing Cloud is a social analytics suite that combines social listening, content, engagement, advertising, workflow, automation, and measurement.
Within this suite of services, the Insights feature serves to identify and explain social conversations.
Salesforce just added a number of social analytics partners, including Bitext, Calais, Caterva, EpiAnalytics, Kanjoya, LeadSift, LinguaSys, Lymbix, Metavana, PeekAnalytics, Rapleaf, Solariat, Soshio, The SelfService Company, and Trendspottr.
Kred,
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