Kraft Foods Celebrates Dia de los Santos Inocentes

KraftSinglesLogo.jpgIt may be four months until April Fool’s Day, but Dec. 28 was Dia de los Santos Inocentes, the Hispanic version, and Kraft Foods took advantage with a fake celebrity news story hosted by Univision, in which the current Miss Universe, Venezuela’s Stefania Fernandez, gave up her title in favor of the first runner-up, Ada Aimee de la Cruz from the Dominican Republic, AdAge.com reported.

The gag kicked off a 39-week partnership between the food provider and the Hispanic media company, according to AdAge.com, and the fake news story took users to a Kraft Singles Don’t Be Fooled site. Kraft worked on the campaign with independent Hispanic shop Lopez Negrete Communications.

Kraft Singles brand manager Clayton Wai-Poi told AdAge.com, “It’s a great opportunity to play up our message of don’t be fooled by imitation and celebrity news stories.”