Kotex Uses Pinterest to Generate Social Media Buzz

Smoyz, an Israeli ad agency, has executed a Pinterest-based campaign (the firm says it’s the first-ever) on behalf of its client Kotex. The firm selected 50 women who posted pictures of things that inspire them — a foodie posting pictures about cooking, for example. Smoyz then hired an artist to paint objects related to those interests in the new Kotex design. The items and a box of Kotex were sent to the Pinterest users as a gift.

According to the campaign clip above, the promo was a success because the women shared details with their followers about the gift they received, resulting in more than 2,000 impressions.

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