Korean Mobile TV Market: Consumers Are Tuning in, But Where's the Money?
An article by Evan Ramstad in yesterday’s Wall Street Journal highlights that while mobile video/TV services are gaining traction in markets such as Korea, it is still proving difficult for the ecosystem to make money. The article highlights the different technologies being used (3G and DMB) for both video (3G, pay/subscription) and live TV services (DMB, both pay/subscription for premium and free/ad-supported).
Sort of reminds me of strategies for Web 2.0 players – go to market first, build audience, then worry about the business model later.
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