Kontera Gets $15.5 Mil. for In-Text Ads
NEW YORK In-text advertising, once scorned, is starting to gain momentum.
At a time when venture funding is scarce, in-text ad system Kontera has closed a $15.5 million round of venture funding that was led by heavyweight venture capital firm Sequoia Capital. The third round of funding brings Kontera’s backing to $30 million.
In-text advertising, which turns hyperlinks into keyword-triggered ads, has in the past been controversial. Now, as another source of performance advertising in a tough market, big brands and marquee publishers are jumping on board.
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