Komen for the Cure Starts On the Path to Recovery

Susan G. Komen for the Cure (SGK) founder and CEO Nancy Brinker and the organization’s president Elizabeth Thompson held a conference call on Saturday with affiliates to work on a path out of the PR mess the group got into last week when it announced it would cut funding to Planned Parenthood. After lots of mixed messages and backlash, the organization has backed off of its plans, but the job of rebuilding the trust and goodwill of supporters is just beginning.

Ogilvy PR VP Brendan Daly confirmed with The

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