Kobojo Lands $7.5 Million in Funding For Marketing, Regional Branches
French social game developer Kobojo announced a $7.5 million (€5.3 million) first round of funding yesterday led by Endeavour Vision and IDinvest Partners (formerly AGF Private Equity) to put toward an aggressive growth strategy that relies heavily on marketing and regional branches.
Kobojo VP product and strategy Vincent Vergonjeanne tells us in an interview that roughly half of the funding will go toward ad spend and marketing efforts on Facebook. “It could be more,” he says.
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