Kobo Price To Drop To $99 By Christmas

With all of the new tablets rumored to come out this fall and the new Kindles almost ready to ship, this should be an interesting holiday season for the eReader. And the price wars are likely to continue.

The New Yorker is reporting that the Kobo will be down to $99 by Christmas. From The New Yorker: “I was playing fly on the wall at a company party thrown by Kobo, a.k.a. ‘The Kindle Killer.’ Founded in Canada and now partially owned by Borders, Kobo is perhaps the scrappiest and most focused player in the e-book war.

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