Kobe Bryant: NBA Champ, Gold Medalist ... and Columnist?

Superstar reveals his softer side

Following in the footsteps of Michelle Obama, Kobe Bryant proves that the NBCUniversal shortlist for stand-in editorial talent is about as exclusive as it gets.

This week, the popular NBCUniversal women's lifestyle site iVillage has been enjoying a surge of publicity as a result of its partnership with Michelle Obama, who is curating content as iVillage's first in a series of guest editors. Obviously, when the first lady speaks/tweets/blogs, many are inclined to listen, but her presence is also drawing additional star power.

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