Klout Raises $30 Million
Talk about influential. The social media ranking system Klout has secured approximately $30 million in Series C funding. According to AllThingsDigital’s sources, the company is now estimated to be worth $200 million. Kleiner Perkins led the round, along with Institutional Venture Partners, Venrock, Greycroft Partners and ff Venture Capital. Chi-Hua Chien from Kleiner Perkins will join Kleiner’s Bing Gordon, Mayfield’s Allen Morgan and Klout CEO Joe Fernandez on the Klout board of directors.
Klout collects data from across a user’s social media sites to find out what which kinds of content they are creating and sharing, and who is watching and passing it along.
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