KKR and Primedia: A Time Line
How Primedia has become one of private equity's oldest deals
In 1989, print magazines were a safe—even smart—investment. That’s when buyout firm Kohlberg Kravis Roberts & Co. formed Primedia, positioning it as a roll-up of cash-flow-spitting media assets that could mint a healthy return in three to five years.
Fast-forward to 2011, and Primedia has become one of private equity’s oldest deals. Under KKR, the company spent the early ’90s scooping up hundreds of magazines, the action driven by an internal M&A dream team known as the “Deal Factory.”
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