The love affair between a particular tech giant and chocolate-covered wafer continues.
Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers in the United Kingdom. Hey, who needs sugar-based energy more than online video binge watchers?
The brand will sponsor YouTube's trending videos on mobile devices in the U.K. as part of the undisclosed financial deal, with the candy appearing on smartphone screens constantly while folks use the video site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in