King of Beers Taps into SMS Sweepstakes

bud12BtlColdHR.jpgAnheuser-Busch has launched a text-to-win marketing campaign that gives its beer-drinking customers a chance to quench not only their own thirst, but that of their gas-guzzling cars as well.

Mobile Marketer reports that the Budweiser brewer’s “Gas Up and Go” sweepstakes invites consumers in Virginia and the Carolinas to text “BUD” to 83963 for a chance to win a year’s worth of free gas.

The SMS campaign runs on the TextMe for Business platform from Interactive Mediums. Consumers can text-to-win through August 31; the winner will be selected on September 1.