DataPoint: Candy Crush Saga Continues to Grow – But Will It Sustain?
Candy Crush Saga is still enjoying huge growth -- but there are troubling signs for its developer, King, ahead of its planned IPO.
When King Digital Entertainment, the makers of the hugely-popular Candy Crush Saga, filed for an IPO last month, there was no shortage of speculation about the company’s sustainability. Even though the game maker racked up $1.88 billion in revenue last year (largely relying on Candy Crush Saga), there were some worrying signs already. Besides the troubling performances of other social-gaming companies like Zynga, King saw its revenue decline by about $20,000 between Q3 and Q4 of last year, while its profits declined by over $70,500 in the same time period.
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