King.com Backs Candy Crush Soda Saga with Facebook Premium Video Ads
King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile.
King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile.
Facebook and King.com delivered branded videos targeted to users 21 and over in Australia, the U.K., Germany, France, Canada, the U.S. and Brazil.
There are nine videos in the campaign. The first is embedded below, and additional installments will debut soon.
Facebook Creative Shop regional director Rob Newlan said of the campaign:
Producing the Candy Crush Soda Saga launch films with King and WCRS was creatively rewarding.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in