King.com and Yahoo! Take Social Tournament Games To Latin America

As the competitive gaming market heats up, King.com and Yahoo! have struck a multi-national agreement to bring social tournament games to the Latin American market.

As the competitive gaming market heats up, King.com and Yahoo! have struck a multi-national agreement to bring social tournament games to the Latin American market. More after the jump.

The foray into the Latin American market is an extension of King.com‘s deal with Yahoo! to market its portfolio of games to Yahoo!’s users. Dubbed Yahoo! Juegos, the new venture will provide Yahoo! Hispanic consumers across seven countries with a plethora of games that have not been disclosed.

King.com has been actively making strides when it comes to cross platform games, but the definition remains ambiguous. Regardless, King.com’s roll out of Mahjong Saga on Facebook has been seeing strong growth and currently has close to 2.7MMAUs. With a solid focus on individual games and developing a community around them. These casual social games, or social tournament games, are casual in nature but induce players with a competitive spirit. Such social puzzle games were pioneered by PopCap’s Bejeweled Blitz on Facebook and now many companies including SocialPoint have an array of casual games with leaderboards, virtual items, and quick game play. In addition, players can challenge each other and participate in time-limited competitions in order to win virtual currency, items, or even real gift cards.

In February SuperData Research released a report that anticipates the Brazilian virtual goods market to reach $642M by 2014 with Brazil comprising the majority of that share (~320M). The most popular social game publisher in Latin America is Mentez, with over 4M users across Facebook, Orkut and other SNS. King.com could see solid growth in Latin America as it currently has over 27 million unique visitors and more than 800 million games played per month globally. King.com offers more than 200 exclusive games in 14 languages across the globe through its premier destination, King.com (www.king.com), on Facebook and on mobile devices.